Research
UX/UI Design
Illustration
Marketplace Website
Automotive
Designing an illustration-led car marketplace website
Designing a friendly, intuitive website for buying and selling new and used cars
About Autodigg
Autodigg is an automotive marketplace that helps users discover, compare, and purchase both new and used cars. The platform aims to simplify the car-buying journey by making it more transparent, approachable, and user-friendly.
In a category that often feels complex and overwhelming, Autodigg focuses on clarity and trust.
About the project
The project involved designing a marketing and marketplace website for Autodigg. The goal was to create a visually engaging experience that simplifies car discovery while guiding users smoothly from browsing to enquiry.
Key objectives included:
• Making car buying feel approachable and less intimidating
• Using illustrations to build trust and personality
• Designing clear listing, comparison, and enquiry flows
• Ensuring usability across desktop and mobile
Visual language & colours
A vibrant and energetic color palette was used to create a friendly and approachable tone. Bright accents help highlight key actions and CTAs, while neutral backgrounds keep the focus on car listings and content.
The colors and illustrations together create a distinctive and memorable brand presence.
Illustration-led experience
Custom illustrations were a central part of the design strategy. They were used to explain concepts, guide users, and reduce friction in the car-buying journey—making the experience feel more human and less transactional.
Final experience
The final website delivers a clean, intuitive marketplace experience where users can browse listings, explore car details, and take the next steps with confidence. Clear navigation, supportive visuals, and structured content help users move effortlessly through the journey.
Mobile-first experience
The website was designed to work seamlessly across devices, with particular attention to mobile usability. Browsing listings, viewing car details, and submitting enquiries were optimized for smaller screens and touch interactions.
Reflections
Designing Autodigg reinforced how illustration and thoughtful UX can reduce complexity in high-consideration purchases. By combining friendly visuals with clear flows, we created a car-buying experience that feels accessible, engaging, and trustworthy.
Mobile-first experience
The website was designed to work seamlessly across devices, with particular attention to mobile usability. Browsing listings, viewing car details, and submitting enquiries were optimized for smaller screens and touch interactions.
